Frank Hwang,
Timberland

Presentation title:

Timberland and Percolate: Customer Success Story

About the video:
At Transition 2017, Frank Hwang discusses how Timberland uses Percolate to streamline their content marketing processes from ideation to execution and delivery. He shares the story of a recent product launch and how Percolate kept the team organized and brought their brand story to life.
About the speaker:

Frank Hwang is responsible for the creation of all paid and owned media strategies for Timberland in the U.S. Frank works to both define and deliver media mix marketing strategies supporting various business channels for Timberland. In addition, he oversees execution efforts for the Timberland brand, including advertising, experiential, paid and organic social media, and digital content.