Raja Rajamannar,
Mastercard

Presentation title:

The Future of Brand Storytelling

About the video:
At Transition 2017 in conversation with Percolate co-founder and President James Gross, Mastercard CMO Raja Rajamannar explains why the future of content marketing is in story-making and why his brand is making a deliberate shift to evolve from creating advertising to creating experiences.
About the speaker:

Raja Rajamannar is Chief Marketing & Communications Officer at Mastercard. He is also the President of its healthcare division. He is responsible for building the Mastercard brand, driving business for Mastercard products and services, and advancing sustainable competitive differentiation for the company. Raja was named one of Forbes’ World’s Most Influential CMOs.