Chris Bolman,
Percolate

Presentation title:

The Building Blocks of Content Marketing

About the video:
What makes the best content so successful? Percolate VP of Marketing Chris Bolman explores this question by reviewing the biggest challenges for content marketers and presenting the seven building blocks all great content is built on. He is joined by marketing experts from Timberland and Stanley Black & Decker to show how each of their brands are using Percolate to plan, create, and execute content.
About the speaker:

Chris Bolman is Vice President of Marketing at Percolate. In his role, he manages cross-channel initiatives ranging from events and advertising to content publishing and corporate communications. Chris joined Percolate in 2013, having previously founded BuzzFork, a marketing automation and social search app. Chris is a graduate of Boston College and lives in New York.