Russell Walters,
Stanley Black + Decker

Presentation title:

Stanley Black & Decker and Percolate: Customer Success Story

About the video:
At Transition 2017, Russell Walters explained how Stanley Black & Decker crafted its global content strategy. He shows how Percolate is helping their 50+ global brands to align their strategy and execution and leverage the scale of their organization to get the most value from their marketing.
About the speaker:

Russell Walters is responsible for identifying and implementing innovative marketing technologies and strategies in partnership with Stanley Black & Decker’s global business units. Since joining Stanley Black & Decker in 2013, Russell has held a variety of positions within digital marketing. Prior to Stanley Black & Decker, Russell worked in the agency and broadcast media industries.