SCE’s Omnichannel Approach to Clean Energy
Diane Tasaka is the principal manager of Brand and Creative for Southern California Edison. SCE is one of the nation’s largest electric utilities, delivering power to 15 million people in 50,000 square miles across Central, Coastal and Southern California. Diane has 25 years of experience in brand management and marketing communications. She is responsible for brand and advertising, digital communications, communications insights and creative services.
In 2017, Diane re-positioned the Edison brand and is poised to lead the utility’s first major brand campaign in 20 years. Prior to joining SCE in 2012, Diane ran her own marketing communications firm and led the multicultural marketing practice for Farmers Insurance. Diane is a graduate of Columbia University and the University of California, Irvine.