James Gross,
Percolate

Kristine Steuart,
Allocadia

Presentation title:

Performance Content and the Customer Experience

About the video:
Join agricultural cooperative, Land O’Lakes, marketing performance management software, Allocadia and Percolate co-founder James Gross as they discuss the relationship between content and customer experience.
About the speakers:

James Gross is Co-Founder and Executive Vice-President of Sales at Percolate. James also enjoys running, and wants to build both the world’s greatest software company and surf team.


After years of experiencing the pain of managing global marketing investments and measuring return on investment as a marketer, Kristine and her twin sister Katherine Berry, co-founded Allocadia. Allocadia today serves more than 10,000 marketers worldwide, and manages over $20B in marketing investments to-date. Leading marketing organizations at over 150 companies including Microsoft, Philips Lighting, GE Healthcare, Red Hat and Charles Schwab use Allocadia’s Marketing Performance Management SaaS platform to #RunMarketing. Kristine was named among the Top 10 Women in Tech to Watch by inc. magazine. Allocadia has received the 2017 BCTIA Community Engagement Award, was named 2017 Best Marketing Company of the Year at the DMN awards, and received the Technology Innovation Award from Ventana Research and the Gartner Cool Vendor for CRM Marketing Applications.