Joseph Lindberg,
Land O'Lakes

Driving our strategy forward is very new. [With Percolate], we can take our content and divide it across storylines, and we can realize if we are missing a strategic editorial component in a powerful and intentional way. ”
Presentation title:

Percolate Success Story: Land O’Lakes

About the video:
Joseph Lindberg from Land O'Lakes Corporate Communications team, shares how the brand uses Percolate's marketing calendar to map out and visualize its strategy. Today, the team is able to map out their campaigns according to key pillars and storylines, and recognize if they're missing any crucial editorial elements.
About the speaker:

Joe is a longtime journalist and web news editor, turned communications channel manager. He occupies the ever-growing space between digital platforms, editorial planning, and meaningful storytelling. And he might be slightly obsessed with outcome-focused measurement.