Sana Raja,
Stanley Black & Decker

“[Percolate allows us to] repurpose content from different countries, and stop reinventing the wheel. Instead of creating our own content all time, we can use content from markets from around the world.””
Presentation title:

Percolate Success Story: Stanley Black & Decker

About the video:
Hear from Digital Marketing Manager Sana Raja on how Stanley Black & Decker uses Percolate to: repurpose content and cross-pollinate ideas from other regions, as well as to plan, manage, and create content for product launches.
About the speaker:

As the Digital Marketing Manager for Stanley Black & Decker, Sana oversees all digital functions for the 5+ brands in Canada. She manages digital storytelling, content creation, online strategy, analytics and reporting for all campaigns on a national level. In her two years at the company, Sana has helped launch four .ca websites, used social media as a key driver for branding, tied new product development to digital tactics, and communicated with the global team for digital content strategies.