Noah Brier,
Percolate

The challenge with transitions is that it's really hard to see them.”
Presentation title:

Brands in Transition

About the video:
Percolate Co-Founder and CEO Noah Brier discusses why global transitions are important periods for brands. In 1975, you could reach 75% of America through 14 networks and 3 magazines. Change is measured by increasing magnitude: today, the change is the channel explosion we're seeing. Percolate began based on three insights: 1) demand for marketing is growing exponentially, 2) budgets aren't growing in proportion with that, and 3) marketers' time goes toward planning and creating content rather than distributing it.
About the speaker:

Noah Brier is co-founder and CTO of Percolate, a technology company building The System of Record for Marketing. Prior to founding Percolate, Noah spent his career in and around the marketing industry as a copywriter, strategist, and creative director. He has been named to Fast Company’s 100 Most Creative People in Business, a “social media innovator” by BusinessWeek, and sits on the World Economic Forum’s Global Agenda Council on social media.