Martin Weigel,
Wieden+Kennedy

We need to create sustainable futures for our clients, our brands; for communities, cultures, and societies.”
Presentation title:

Marketing for the Long-Term

About the video:
Wieden+Kennedy's Martin Weigel explains why he thinks many marketers have become overly drawn to immediately available data and results that don’t speak to real, long term value.
About the speaker:

A postgraduate of the London School of Economics, Martin Weigel has lived and worked in London, New York, and São Paulo, planning on everything from toilet paper to diamonds. He’s worked in advertising for over twenty years and still considers himself lucky.