Marketing’s Holy Grail: Powering Effective Personalization Through Content Strategy
Jen Reddy is the Senior Vice President of Marketing at Percolate. In her role, she is responsible for developing and executing Percolate’s brand growth and demand generation strategies. Prior to Percolate, Jen spent four years as the Chief Marketing Officer of IdeaPaint, where she led their product and brand growth teams. Jen also served as the Chief Marketing Office of CSpace. She began her career as a brand strategist at Arnold, The Martin Agency and MullenLowe.
Perry is a New York-based marketer and digital strategist. She currently serves as Senior Advisor, Engagement Strategy at Lincoln Center for the Performing Arts and previously worked as Harvard University’s chief digital officer. She is known for excellence in leading brands to adapt and thrive through digital transformation. Perry is a board member of Junior Achievement U.S.A., a Connect Council member at Glasswing VC, an early-stage venture capital firm focused on Artificial Intelligence, and an advisor to the Harvard Business School’s Digital Initiative. She writes and speaks on topics including leading digital transformation, sustaining cultural change, and women’s leadership.