“How do we use this to reinvent marketing for the better? To actually make it work for the people and by the people? People can really be a part of the creation of our brands like never before.”
Unilever’s Sustainable Growth Program
James Gross is Co-Founder and Executive Vice-President of Sales at Percolate. James also enjoys running, and wants to build both the world’s greatest software company and surf team.
Marc Mathieu is SVP Marketing at Unilever. He is responsible for the development of Unilever’s new global marketing strategy – Crafting Brands for Life – which will support the company’s sustainable growth ambition of doubling the size of its business whilst reducing its environmental impact. Prior to joining Unilever, Marc was SVP Global Brand Marketing at Coca-Cola, where he created the ‘Coke Side of Life’ global campaign, launched Coke Zero into 50 markets and developed their sustainability platform “Live Positively”. Marc is also a co-founder of the strategic branding consultancy, Bedo.