“We’ve tried to bring brand to life, to be first to market… We feel it’s about invention at its core.”
How Systems Scale Marketing
Linda Boff is responsible for GE’s global advertising, digital, and content marketing, along with the company’s brand, experience, sponsorship and design strategy. Previously, Linda was CMO of iVillage Properties, part of NBC Universal. She joined GE in early 2004 with 18 years of experience in marketing, advertising, and communications. Linda is a 2014 AWNY Changing the Game Award winner, B2B Magazine’s 2012 Digital Marketer of Year and 2012 Media Maven. Linda is also on the Ad Council’s Executive Committee and is a member of Digital 50.
Noah Brier is co-founder and CTO of Percolate, a technology company building The System of Record for Marketing. Prior to founding Percolate, Noah spent his career in and around the marketing industry as a copywriter, strategist, and creative director. He has been named to Fast Company’s 100 Most Creative People in Business, a “social media innovator” by BusinessWeek, and sits on the World Economic Forum’s Global Agenda Council on social media.