Kim Metcalf-Kupres,
Johnson Controls

Sam Sova,
Johnson Controls

Presentation title:

Leading Digital Change at a Legacy Brand

About the video:
Global Director, Social Media and Digital Content Sam Sova shares insight from the on-going partnership between Johnson Controls and Percolate. Then, our co-founder and President James Gross sat down with Kim Metcalf-Kupres to learn how she kept the marketing team at Johnson Controls innovation by fostering a culture of continuous improvement through digital transformation.
About the speakers:

Kim Metcalf-Kupres was appointed Johnson Controls’ first Chief Marketing Officer in the company’s history in May 2013. During her tenure, she led strategy, innovation, and business transformation for the company with the goal to drive profitable growth and advance marketing and sales capabilities across the enterprise. Kim has more than 30 years of multi-industry experience and has been with Johnson Controls since 1994. Her consistent focus on customers and value creation helped to advance the Power Solutions business as a growth engine for Johnson Controls.

Sam Sova is Director of Social Media and Digital Content at Johnson Controls, a Global Multi-Industrial Company serving more than 150 countries. He is responsible for leading the organization’s digital content and social media strategies. Prior to Johnson Controls, Sova held marketing and digital leadership roles at TIAA, AT&T, and Fiserv.