Keith Weed,
Unilever

If you don't have a point of view about the future, you aren't going to get there.”
Presentation title:

Marketing in Transition

About the video:
Hear from Keith Weed, CMO of Unilever, as he discusses the challenge for marketers today: creating impact at scale. He says, “marketers need to stop selling products and start providing services to people.” To this end, he encourages brands to find ways to interact with people and meet them where they are. He discusses Dove's Curly Hair Emoji Project and how they attained over one billion impressions.
About the speaker:

Keith is responsible for the Marketing and Communications functions, a role which also includes leadership of Unilever’s sustainability agenda and the Unilever Brand. Before this, he was Executive Vice President for Global Home Care & Hygiene, covering fabric cleaning, fabric conditioning, household cleaning products, oral care and potable water. Keith was previously Chairman of Lever Fabergé. He has worked for Unilever in the UK, France, the US and globally and regionally in a variety of general management and marketing roles.