Karl Meinhardt,
Albertsons

Max Kalehoff,
SocialCode

If you're selling anything and get a pet or a baby in there, you win.”
Presentation title:

Unlocking Digital’s True Potential: Sophisticated Mass Marketing

About the video:
Karl Meinhardt, VP of Social and Digital Marketing at Albertsons, and Max Kalehoff, CMO at SocialCode, discuss how they have taken advantage of the new advertising opportunities provided by social, and have pushed the medium to its outer limits.
About the speakers:

Karl initially was hired at Albertsons in 1996 to develop the company’s strategy for online shopping, an endeavor which he led for three years. He then spent 10 years establishing new start-ups in food service, athletic biomechanics measurement, and interactive social gaming. He returned to Albertsons in 2011 as a consultant to build their social and digital strategies. Since officially joining the company and establishing the department, the Social and Digital Marketing team programs have received critical acclaim, most recently being awarded the prestigious Progressive Grocer Technology Innovation Award in the Online category.


Max Kalehoff is the Chief Marketing Officer at SocialCode, where he oversees corporate marketing, product marketing, thought leadership, and public relations. Max is a renowned expert, evangelist, and student of interactive marketing, with an extraordinary track record of defining and building the reputations of early-stage companies. Prior to SocialCode, Max led marketing and industry relations for some of the most innovative companies in digital marketing software and analytics including Clickable (acquired by Syncapse in 2012), BuzzMetrics (acquired by Nielsen in 2007), and comScore. He also serves on the Wharton Future of Advertising Program’s global advisory board.