Jessica Lauria,
Chobani

When we think about Instagram, it's not just about selling our cup of Chobani, it's not just about selling 5.3oz of yogurt, it's about the possibilities of that yogurt.”
Presentation title:

An Interview on Chobani’s Social Campaigns

About the video:
Watch an exclusive backstage interview with Jessica Lauria, Senior Director of Brand Communication at Chobani. She discusses how Chobani is using new social channels to push the envelope and grow their business.
About the speaker:

Jessica Lauria is the Senior Director of Brand Communication at Chobani. She oversees advertising, social and digital content, branded events, and field marketing for the brand. As part of this role, she also manages media partnerships and partnership collaborations. Coming from an agency background, she is focused on creative and strategic excellence across all brand communications. Before coming to Chobani, she spent 14 years in advertising at BBDO, Berlin Cameron, and Anomaly where she worked on multiple campaigns for Coca-Cola, Sephora, Motorola, and Pfizer, and built brands with the innovation teams at Diageo and P&G.