“When we think about Instagram, it's not just about selling our cup of Chobani, it's not just about selling 5.3oz of yogurt, it's about the possibilities of that yogurt.”
An Interview on Chobani’s Social Campaigns
Jessica Lauria is the Senior Director of Brand Communication at Chobani. She oversees advertising, social and digital content, branded events, and field marketing for the brand. As part of this role, she also manages media partnerships and partnership collaborations. Coming from an agency background, she is focused on creative and strategic excellence across all brand communications. Before coming to Chobani, she spent 14 years in advertising at BBDO, Berlin Cameron, and Anomaly where she worked on multiple campaigns for Coca-Cola, Sephora, Motorola, and Pfizer, and built brands with the innovation teams at Diageo and P&G.