How Unilever is Building a Content Powerhouse | Theresa McDonnell, Unilever
Theresa McDonnell oversees Digital content for Unilever North America, serving as Editor of UStudio, Unilever’s first global in-house content studio, and managing the company’s external digital agency relationships. She is responsible for instilling creative best practices for Digital and Social content driving a mobile-first agenda. Prior to Unilever, Theresa counseled clients at agencies on new product positioning, brand reputation management, consumer engagement and strategic partnerships. She has deep experience in developing integrated marketing programs for world-class brands, including Target, Dove, Skype, Pepsi, Conair, HP, Schick, Barilla, and Heinz.