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How to Grow a Brand: Lessons from the Front Lines
Andy Garrett is the Senior Director of Global Marketing at CBRE. Andy is responsible for CBRE’s global marketing efforts, including strategic brand initiatives, advertising, digital and social campaigns and content as well as network connectivity and growth. Prior to joining CBRE, Andy was with BBDO where he lead account and strategic engagements for clients such as Empire State Development, Bayer Crop Science, Monster.com, Johnson & Johnson and General Electric. Andy began his career at Johnson & Johnson’s Ethicon Women’s Health & Urology where he partnered directly with physicians to deliver advanced surgical care for women.
As part of the WeWork Brand Marketing team, Lia focuses on brand development and consistency, and oversees organic social media content and strategy to help bring the stories of WeWork’s 60,000+ members to life. Prior to joining WeWork, Lia spent four years in Corporate Communications at Scholastic Inc., where she held roles in PR, social media, and internal communications.
Mollie Chen is a cofounder of Birchbox, the beauty ecommerce company that makes it easy for women to discover and buy beauty products. At Birchbox, she built the brand voice and led content and social media strategy, growing the community from zero to millions. Before Birchbox, she was an editor at Condé Nast Traveler, where she covered beauty, spas, and food (tough life). Currently, she serves as an advisor to Birchbox, and consults on brand strategy. She’s also trying very hard to be an urban gardener.