How to Future Proof Your Brand in the Age of Hyper-Personalization
Sander Ruitenberg is the Worldwide Head of Digital Solutions for Immunology, Hepatology & Dermatology at Novartis, responsible for defining how social media and digital communications, innovative digital technologies, and multichannel approaches, can enable stronger communities, drive program innovation, and improve customer engagement. Within his work there is a strong focus on connecting technology to business priorities and customer needs. Since joining Novartis as Worldwide Brand Director in 2013, Sander successfully led the launch of a treatment for chronic urticaria, coordinated the ‘Skin to Live in’ program (www.skintolivein.com) and recently launched Alia, a Facebook Messenger chatbot, across 3 social media programs. Sander has a Master’s Degree in Medicine from the Vrije Universiteit in Amsterdam Netherlands.