How to Build a Business Case for Martech: Lessons from Eaton’s Transformation
Noah Brier is co-founder and CTO of Percolate, a technology company building The System of Record for Marketing. Prior to founding Percolate, Noah spent his career in and around the marketing industry as a copywriter, strategist, and creative director. He has been named to Fast Company’s 100 Most Creative People in Business, a “social media innovator” by BusinessWeek, and sits on the World Economic Forum’s Global Agenda Council on social media.
Zari Venhaus is the Director of Corporate Marketing Communications at Eaton, she’s built a career in marketing communications over the last 15 years. Zari has held roles in product marketing communications, brand development and management and content creation prior to taking her current leadership role driving Eaton’s enterprise positioning and content strategy.