Jen Reddy,
Percolate

Matt Bruhn,
Pabst Brewing Company

Presentation title:

How PBR is Operationalizing the Discipline of Marketing

About the video:
Chief Marketing Officer of Pabst Brewing Company, Matt Bruhn, sits down with Percolate's Jen Reddy to discuss the transformation he’s leading at the legacy beer brand.
About the speakers:

Jen Reddy is the Senior Vice President of Marketing at Percolate. In her role, she is responsible for developing and executing Percolate’s brand growth and demand generation strategies. Prior to Percolate, Jen spent four years as the Chief Marketing Officer of IdeaPaint, where she led their product and brand growth teams. Jen also served as the Chief Marketing Office of CSpace. She began her career as a brand strategist at Arnold, The Martin Agency and MullenLowe.


Matt Bruhn is the Chief Marketing Officer of Pabst Brewing Company. Over the years Matt has worked in diverse industries across the world – from breakfast foods to alcohol to the building sector. During his career he has worked to build diverse teams that bring together thinking that’s both divergent, unique but focused on actionable outcomes. Today Matt is leading the charge at Pabst Brewing co to reinvent the some of America’s most icon beer brands. Since joining the company, he has been rallying their diverse marketing team to embrace the significant transformational change.