Kirsty Plaistowe,
Mazda

Presentation title:

How Mazda is Achieving Brand Consistency in Europe

About the video:
How do you drive brand consistency and seamless customer experience in a market as geographically and culturally diverse as Europe? At Transition, Kirsty Plaistowe, Content Creation lead at Mazda Motor Europe, will delve into why their team is approach this common marketing challenge from the inside out. Learn how Mazda is revolutionizing their marketing infrastructure and content operations as a foundation on which to orchestrate cross-channel content and, ultimately, their customer experience.
About the speaker:

Kirsty Plaistowe is a content lead for Mazda Motor Europe, developing European through the line creative strategy and assets for 23 markets. With a passion for working internationally, Kirsty has also worked for Electronic Arts in both London and Sydney acquiring Marketing and PR expertise and gaining industry recognition two years running in MCV Pacific ‘30 under 30’ awards. Since her move to Germany and Mazda, Kirsty has played a key role in the development of the new communication model and repositioning of the brand, produced through the line campaigns across a variety of projects and lead the development of Mazda’s first content strategy for owned channels. Her most recent achievement is the launch of Percolate as a key tool to support the new communication model for the brand.