Planning makes it possible

June 8, 2017

Terra Gallery, San Francisco

Transition brings together the brightest minds in marketing for a day of inspiring talks on how to seize the biggest business opportunities of tomorrow. At Transition San Francisco, we explored the past, present, and future of planning — catch up on the highlights from the event.


Missed Transition SF? You can join us in New York or London this year.

An exclusive day of talks that will challenge and inspire you.

June 8, 2017

Terra Gallery
511 Harrison Street (at First)
San Francisco, CA 94105
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9:15 a.m.

Registration & Breakfast

10:00 a.m.

Welcome to Transition

10:10 a.m.

How California Planned Its Way to the Top

James Gross, President at Percolate

California, more than any other state, understood the power of positioning and building a brand of opportunity that lead to building the fifth largest economy in the world.

10:45 a.m.

The Future of Marketing Planning

Speaker Panel

Karl Meinhardt, VP of Social and Digital Marketing at Albertsons
Joseph Lindberg, Channel Manager at Land O’Lakes
Heather Torres, Residential Marketing at Southern California Edison
Sana Raja, Digital Marketing Manager at Stanley Black & Decker
Stuart Eccles, Chief Product Officer at Percolate

Our Chief Product Officer Stuart Eccles unveils Percolate’s latest product enhancements for the first time. Hear him speak with several of our customers on how they are using these new features for planning and campaign management.

11:30 a.m.

The Future of Marketing Work

Noah Brier, CEO at Percolate

12:00 p.m.

Leading Digital Change

Joseph Puthussery

VP of Digital Marketing at Cisco

12:30 p.m.

Lunch and Learn

Stuart Eccles, Chief Product Officer at Percolate
Craig Breslawski, Director of Product Strategy at Percolate

Grab some lunch and join us for a session around our short- and long-term roadmap.

Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.”

— Gloria Steinem, Social Activist & Writer

2:00 p.m.

Metaphors and Marketplaces

Tim Hwang

Author, The Container Guide

Advertising and technology have always played a powerful, intertwined role in shaping the contours of communication. In an era of fake news, increasing polarization, and growing inequality, how might these industries think about the shifts under way, and shaping things for the better? This talk looks into the future by looking at the past: jumping around from the history of radio to the intellectual duels of mid-century economics to propose a new way of considering our marketplaces of ideas.

2:30 p.m.

Brewing Innovation and Change Within a Traditional Company

Tamara Bohlig

Chief Marketing Officer at AssetMark

3:00 p.m.

Mastering Digital Transformation for the Enterprise

Arra G. Yerganian

Chief Marketing & Branding Officer at Sutter Health

Hear from Arra G. Yerganian on how digital transformation is impacting Sutter Health. He will discuss how he is acting as a steward of digital transformation, and touch on what opportunities he’s embracing to enable digital transformation today and in the years to come.

3:30 p.m.

Coffee Break

4:00 p.m.

The Future of Marketing Orchestration

Vikram Singh

Senior Director of PMO (Marketing) at Electronic Arts

4:30 p.m.

Modernizing the Approach to Planning

Erika Johnson

Senior IT Portfolio Manager for Marketing Technology at Land O’Lakes

Hear from Erika Johnson on how she drives product adoption across teams, bringing everyone onto a single marketing calendar and coordinating multiple marketing executions in Percolate.

5:00 p.m.

It’s a Wrap

Noah Brier, CEO at Percolate
James Gross, President at Percolate

5:30 p.m.

Cocktail Hour

Downright melting of the mind... [Transition] made all those keynote presentations at Cannes look like just so many empty calories.”

— Martin Weigel, Head of Planning, Wieden+Kennedy

Getting There

Air travel Book your flight with our Airline of Record, Alaska Airlines.
Local transit Nearby public transit includes the Embarcadero BART Station and Montgomery BART Station. The nearest Bay Area Bike Share is at 1st Street and Folsom Street.


Transition SF will be held at Terra Gallery, 511 Harrison Street, San Francisco, CA. Nearby hotels include the Courtyard by Marriott and San Francisco Marriott Marquis.

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