San Francisco

April 19, 2018 | Fort Mason Center Gallery 308


Discover Where Marketing is Going Next

Percolate brings Transition back to San Francisco on April 19. Transition is an annual conference held in in San Francisco, London, and New York City bringing together marketing and business leaders from around the world. Join us as we spend an exciting day examining the the increasingly important role content is playing across the customer journey. Learn from experts how to unstop the common bottlenecks, learn new strategies and how to get more volume and impact out of your marketing technology investments. Every year Transition features inspiring keynotes, informative demos, informal networking opportunities and insightful interviews with visionaries and renegades shaping the future of business, technology and our world.


Thursday, April 19, 2018

10:00 a.m.

Welcome to Transition

Randy Wootton

Chief Executive Officer at Percolate

10:45 a.m.

Content Marketing 2.0 - Solving Marketing’s Biggest Bottleneck

Content is where experience begins, but it is also the bottleneck for brands looking to create a more impactful and performant experience. Percolate CTO and co-founder, Noah Brier, will walk the audience through ways to orchestrate a better experience and clear the content bottleneck.

Noah Brier

Chief Technology Officer at Percolate

11:15 a.m.

Building the Next Generation Content Marketing Platform with our Customers

The answer to the next phase of content marketing is customer driven and customer designed. Percolate’s Chief Product Officer, Stuart Eccles, and Senior Product Manager, Melissa Adams, will walk the audience through what’s next in Percolate's product.

Stuart Eccles

Chief Product Officer at Percolate

Melissa Adams

Senior Product Manager at Percolate

12:00 p.m.

Lunch Break

1:30 p.m.

How PBR is Operationalizing the Discipline of Marketing

Chief Marketing Officer of Pabst Brewing Company, Matt Bruhn, sits down to discuss the transformation he’s leading at the legacy beer brand.

Matt Bruhn

Chief Marketing Officer at Pabst Brewing Company

1:50 p.m.

MRM 2.0: Performance, Content and the Customer Experience

Join agricultural cooperative, Land O’Lakes, marketing performance management software, Allocadia and Percolate co-founder James Gross as they discuss the relationship between content and customer experience.

Kristine Steuart

Chief Executive Officer at Allocadia

James Gross

Executive Vice-President of Sales at Percolate

2:20 p.m.

Afternoon Break

2:50 p.m.

SCE’s Omnichannel Approach to Clean Energy

Southern California Edison believes in and is working toward a clean energy future. In March of 2018, SCE launched an omnichannel brand campaign to support their clean energy strategy. Utilities are beginning to think like competitive businesses that need to create strong brands and win customers. The clean energy brand campaign is the first such campaign the company has launched in more than 20 years.

Diane Tasaka

Principal Manager of Brand and Creative at SCE

3:30 p.m.

Fireside Chat with John Batelle: From “The Search” to Social to What’s Next?

John Battelle is the best selling author of the book, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Battelle also co-founded the annual Web 2.0 Summit, was the Co-Founder of Federated Media and is now the Executive Chairman of NewCo. John will sit down with Percolate Co-Founder James Gross to discuss technology’s role in changing the scale, pace and pattern of content.

John Battelle

Founder at NewCo.

James Gross

Executive Vice-President of Sales at Percolate

4:00 p.m.

Happy Hour

Join us in San Francisco


Hotels & Transportation

Fort Mason Center Gallery 308

Fort Mason Center Gallery 308, Landmark Building A
2 Marina Blvd, San Francisco, CA 94123
View on Google Maps >


Courtyard by Marriott San Francisco Fisherman's Wharf 580 Beach St, San Francisco, CA 94133 – 0.9 miles from Fort Mason

Hotel Zephyr 250 Beach St, San Francisco – 1.3 miles from Fort Mason

Loews Regency San Francisco 222 Sansome St, San Francisco, CA 94104 – 3 miles from Fort Mason


MUNI Fort Mason Center for Arts & Culture is served by the following MUNI lines: 28, 30, 30X, 43, 47 and 49.

Golden Gate Transit In addition, Golden Gate Transit stops at the intersection of Lombard and Fillmore Streets.

See Percolate in action

If you're interested in seeing a product demonstration of Percolate at
Transition, email to schedule a time.

About Transition

What is Transition?

Transition is an annual conference bringing together marketing leaders from around the world to examine the trends and bold ideas that are changing the world at large, unpack what they mean for brands, and celebrate the marketers who are fearlessly leading the charge in to the future. Every year we feature presentations and live discussions from marketing leaders such as Keith Weed , Beth Comstock, Raja Rajamannar, and more. Transition both connects leading marketers to each other and exposes them to strategies and insights from innovative brands around the world.

Find perspective. Get inspired.

Hear presentations, interviews, and insight from brands who are charting a new path to the digital future.

Connect with other passionate marketers.

With networking opportunities built into the agenda, Transition is an amazing opportunity forge relationships with industry experts and connect with your peers.

Learn about Percolate.

Transition has an onsite Demo lab staffed with product experts and there will be a product announcement presented by our Chief Product Officer.


How can I submit a speaker session recommendation?

Speakers and breakout sessions are curated by our team, but we occasionally accept outside submissions. Main stage speaker suggestions can be sent to with a brief bio, topic idea, links to past talks, and anything else that you think would be helpful for us to know.

How can my company partner with Transition?

Percolate with like-minded organizations in a variety of ways, including interactive installations and attendee giveaways. All of our partnerships are custom-built and created to enhance the attendee experience.If you're interested in learning more, please contact our team at

Can I transfer my registration to someone else?

You can transfer your ticket to another individual by reaching out to