The Path to Digital Change

September 28, 2017

Spring Studios, New York

On September 28, 2017, we’ll bring Transition back to where it all began: New York City. Transition brings together the brightest minds in marketing for a day of inspiring talks on how brands are charting their path to digital change to seize the biggest business opportunities of tomorrow.

Join a community of the world's best marketers for an exclusive day of talks that will challenge and inspire you.

September 28, 2017

Spring Studios
50 Varick Street
New York, NY 10013
View on Google Maps

8:00 a.m.

Registration and Breakfast

9:00 a.m.

Welcome to Transition NYC

9:10 a.m.

Product Roadmap

The job of a marketer has never been more challenging — or more exciting. Technology — and how you use it – will play a central role in the way brands operate and eventually succeed. In this talk, Noah will outline his long-term vision for Percolate in the context of a rapidly changing marketing landscape.

9:50 a.m.

Digital Transformation Lessons from the World's Most Innovative Brand

At the helm of GE’s Business Innovations practice, Beth has a bird’s-eye view of how one of the world’s most innovative brands is constantly reinventing itself. She will talk about how to transform your organization and where leaders can have the most impact.

10:30 a.m.

Networking Break

11:00 a.m.

Leading Digital Change at a Legacy Brand

Hear from Kim Metcalf-Kupres on how digital transformation is impacting Johnson Controls. She will discuss how she is acting as a steward of digital transformation, and touch on the opportunities she’s embracing to enable digital transformation today and in the years to come.

11:45 a.m.

The Building Blocks of Content Marketing

What makes the best content so successful? This session will try to answer that question by reviewing the biggest challenges for content marketers and presenting the seven building blocks all great marketing content is built on.

12:15 p.m.

The Future of Percolate

Percolate aims to transform the way marketers work, and we want to share some exciting updates at Transition. Chief Product Officer Stuart Eccles will unveil our latest products at this exclusive preview into the future of marketing.

12:30 p.m.


2:00 p.m.

How Unilever is Building a Content Powerhouse

As consumers grow increasingly more selective about the content they consume, how do brands succeed at creating content that works? From her work building Unilever’s in-house digital studio, Theresa will share lessons around how brands can stay ahead of consumer appetites for more entertaining, useful content.

2:30 p.m.

Making Your Digital Transformation Customer-Centric

How does a leading sports brand keep up with an always-on audience? By turning its content operations into an in-house newsroom. Ryan Lauder will join us to share the strategic thinking behind building a traditional media house within TaylorMade. He’ll discuss everything from how his team collects content during live events and turns it into engaging stories, to sharing that content with regional teams around the world.

3:00 p.m.

Marketing and IT: Strategic Partners in Digital Change

Marketing and IT may not be traditional bedfellows, but marketers can’t transform their processes without IT as an advocate. Erika and Julie will speak to building a strategic partnership between their departments, and jointly driving adoption of new technologies crucial to the brand’s success.

3:30 p.m.

Networking Break

4:00 p.m.

The Mental Models Every CMO Needs

Three influential, industry-leading CMOs from global brands share the mental models they use to succeed. In conversation with Percolate co-founders, they’ll discuss the mental frameworks they rely on to grow their organizations, build iconic brands, and drive their own careers forward.

4:30 p.m.

CMO Fireside Chat

Mastercard was one of the earliest brands to use surprise-and-delight marketing to connect with its consumers. Under Raja’s leadership, the brand is making a deliberate shift to evolve from creating advertising to creating experiences. In conversation with James Gross, Raja will share how he’s re-engineering their efforts internally to reach the connected consumer, and moving from storytelling to “story making” by enabling customers to tell their own stories.

5:00 p.m.

Customer Awards

5:30 p.m.

Closing Remarks

6:00 p.m.

Transition Cocktail Reception

8:30 p.m.

Transition Afterparty

It’s just mind-blowing to think that we’re marketers but talking about things that can actually change the world.”

— Jessica Lauria, Chobani

Learn @ Transition

If you're a Percolate customer, jump start your Transition experience by attending a full day of in-person, instructor-led training on Wednesday, September 27. Find out more about the courses and register on the Success Center. Register for a Workshop

Getting There

Air travel Book your flight with our Airline of Record, Alaska Airlines.
Local transit Nearby public transit includes the Canal Street A/C/E station and Canal Street 1 station. The closest Citi Bike station is at Franklin and West Broadway.


Transition NYC will be held at Spring Studios, 50 Varick Street. Nearby hotels include the SoHo Grand, Sheraton Tribeca, and Courtyard by Marriott. Discounted rates are available at the Courtyard by Marriott. Reservations can be made online or by calling their reservations line, 1-800-321-2211, and referencing "Transition NYC Room Block." Advance booking is highly recommended. The room block closes September 6.

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