The Path to Digital Change

26 October, 2017

Blue Fin Venue, London

In October 2017, we’ll take Transition to Europe for the first time. Transition brings together the brightest minds in marketing for a day of inspiring talks on how brands are charting their path to digital change to seize the biggest business opportunities of tomorrow.

An exclusive day of talks that will change how you think about marketing.

26 October, 2017

Blue Fin Venue
110 Southwark Street, London, SE1 0SU
View on Google Maps

12:15

Registration & Lunch

13:00

Welcome to Transition London

Noah Brier, Co-Founder & CEO at Percolate

13:05

The Future of Marketing

Noah Brier, Co-Founder and CEO at Percolate

The job of a marketer has never been more challenging — or more exciting. Technology — and how you use it – will play a central role in the way brands operate and eventually succeed. In this talk, Noah will outline his long-term vision for Percolate in the context of a rapidly changing marketing landscape.

13:50

Enabling Greatness: Lessons from Leading Digital Change

Ruth Rowan

Global CMO and Group Executive Marketing at Dimension Data

Hear from CMO Ruth Rowan as she shares her learnings from leading marketing transformation at Dimension Data. She will discuss her role as a leader, influencer and steward of organizational change, and touch on the opportunities Dimension Data is embracing to elevate its marketing effectiveness and growth in the years to come.

14:20

Networking Break

14:50

BP's Omnichannel Publishing Journey

Ben Jefferies

Head of Global Digital Publishing at BP

Ben Jefferies, Head of Global Digital Publishing, shares BP's journey toward integrated global planning. In this talk, Ben will share his learnings leading the effort to transform BP's cross-channel planning, break down communication silos, and implement global change efforts to improve digital publishing coordination and effectiveness.

15:20

The Building Blocks of Content Marketing

Julieta Verrier

Director of Corporate Marketing, Brand Management, Stanley Black & Decker

Hear from Julieta Verrier, Director of Corporate Marketing, Brand Management, Stanley Black & Decker, and Scott Jones, CMO of Percolate as they discuss the Building Blocks of Content Marketing, an actionable framework to structure, organize and streamline your content marketing strategy for global execution

15:50

The Convergence of Content Marketing and Project Management

Stuart Eccles, Chief Product Officer, Percolate

16:20

The Mental Models Every CMO Needs

Noah Brier and James Gross, Co-Founders of Percolate

Three influential, industry-leading CMOs from global brands share the mental models they use to succeed. In conversation with Percolate co-founders, they’ll discuss the mental frameworks they rely on to grow their organizations, build iconic brands, and drive their own careers forward.

16:40

Customer Awards

16:50

Closing Remarks

James Gross and Noah Brier

17:00

Reception

It’s just mind-blowing to think that we’re marketers but talking about things that can actually change the world.”

— Jessica Lauria, Chobani

Learn @ Transition

If you're a Percolate customer, jump start your Transition experience by attending a 2 hour, instructor-led training on Thursday, 26 October. Find out more about the course and register on the Success Center. Register for Workshop