London

14 June, 2018 | Sea Containers House | 12:45 pm

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Transition London

Percolate brings Transition back to London on June 14, 2018. Transition is an annual conference held in in San Francisco, London, and New York City bringing together marketing and business leaders from around the world. Join us as we spend an exciting day examining the the increasingly important role content is playing across the customer journey.

Request your invitation to discover emerging strategies for unstopping common operational bottlenecks and learn new methods for driving impact from your marketing technology investments.

Every year Transition features inspiring keynotes, informative demos, networking opportunities, and insightful interviews with visionaries and renegades shaping the future of business, technology, and our world.

Agenda

Thursday, June 14, 2018

12:45

Registration and Lunch

13:45

Welcome to Transition

James Gross

Co-Founder at Percolate

14:00

Content Marketing 2.0 - Solving Marketing’s Biggest Bottleneck

Content is where experience begins, but it is also the bottleneck for brands looking to create a more impactful and performant experience. Percolate CTO and co-founder, Noah Brier, will walk the audience through ways to orchestrate a better experience and clear the content bottleneck.

Noah Brier

Chief Technology Officer at Percolate

14:30

Building the Next Generation Content Marketing Platform with our Customers

The answer to the next phase of content marketing is customer driven and customer designed. Percolate’s Stuart Eccles will walk the audience through what’s next in Percolate's product.

Stuart Eccles

Chief Product Officer at Percolate

Ben Jefferies

Head of Global Digital Publishing at BP

15:00

Networking Break

15:20

Breakout #1: How to Build Processes that Scale Content Marketing

Over the last two years, Percolate has hosted a global series of forums focused on helping marketers build processes that scale content marketing, with leaders from major brands across industries joining us to share insights and learn from one another. We’re bringing this unique format to Transition for the first time. As a group we’ll discuss strategies and concepts for cross-channel planning, tactics for managing cross-channel processes, methods for aligning the right content with the right audience, and models for better understanding the landscape of planning technologies and tools. You’ll leave confident and prepared to create effective, coordinated, and impactful marketing across channels.

Stuart Eccles

Chief Product Officer at Percolate

15:20

Breakout #2: The Modern Marketer's Guide to a Complete Tech Stack

Building a MarTech stack enables brands to unlock the full potential of their marketing strategy. But, with so many potential solutions, internal stakeholders, and complex processes that need to be considered, where do brands start? In this session, Percolate’s Senior Director of Product Strategy will provide actionable frameworks for understanding your organization’s tech stack needs, getting internal buy-in and successfully implementing solutions for long term success.

Craig Breslawski

Senior Director of Product Strategy at Percolate

15:20

Breakout #3: Percolate Next Live Demonstration

Percolate’s biggest and most important platform upgrade is launching at Transition London. In this live demo session, learn firsthand about Percolate Next and how it can unlock the full potential of your marketing department. Deep dive into Next’s features and functionality, including our marketing project management, marketing campaign management, and marketing asset management solutions. Join us to explore new ways to improve how you execute your marketing strategy.

Jeremy Lyon

Solutions Consultant at Percolate

16:00

Networking Break

16:10

B2B to B2C and Beyond: Lessons from DHL’s Transformation

What happens when a global B2B brand has to transform overnight to meet the changing demands of the market? How do you change company-wide operational processes to adapt to new buying cycles and tactics? And, how do you reverse 50 years of ingrained processes and thinking on a global scale? These are the challenges faced by DHL Express, with the rise of e-commerce. At Transition, Lee Nelson, Global Head of Digital Marketing & Communications at DHL discusses how the company is driving this transformation – the lessons learned across platforms, people and processes, and the new models needed for brands to adapt in a consumer-focused future.

Lee Nelson

Head of Digital Marketing and Communications at DHL Express

16:30

How to Future Proof Your Brand in the Age of Hyper-Personalization

Today, consumers are inundated with content from all sides, raising the bar for how brands must produce and deliver impactful messages and experiences to their audiences. However, future-proofing your brand for the inevitable must begin with transforming your connection with the customer. At Transition, Worldwide Head of Digital Solutions for Immunology, Hepatology, & Dermatology at Novartis, Sander Ruitenberg, will share the frameworks, strategies, and technologies that his team is implementing to execute personalized customer engagement on a global scale.

Sander Ruitenberg

Worldwide Head of Digital Solutions for Immunology, Hepatology & Dermatology at Novartis

16:50

Customer Experience Across Borders: How Mazda is Achieving Brand Consistency in Europe

How do you drive brand consistency and seamless customer experience in a market as geographically and culturally diverse as Europe? At Transition, Kirsty Plaistowe, Content Creation lead at Mazda Motor Europe, will delve into why their team is approach this common marketing challenge from the inside out. Learn how Mazda is revolutionizing their marketing infrastructure and content operations as a foundation on which to orchestrate cross-channel content and, ultimately, their customer experience.

Kirsty Plaistowe

Content Lead at Mazda

17:10

What's Next with Russell Davies

There’s no doubt that the marketing industry is changing. The way people consume marketing content is continuing to shift and brands are still adapting the scale, pace, and pattern of their interactions to meet this new demand. At Transition, Wired columnist and marketing thought leader Russell Davies sits down with Percolate CTO Noah Brier to discuss what’s next for marketing, marketers, and the global appetite for content.

Russell Davies

Strategy Director at ustwo

17:40

Customer Awards and Closing Remarks

James Gross

Co-Founder at Percolate

Noah Brier

Chief Technology Officer at Percolate

Hotels & Transportation

Sea Containers House

Sea Containers House
18 Upper Ground, London SE1 9RQ
View on Google Maps >

Hotels

Mondrian Hotel 20 Upper Ground, London, SE1 9PD (Distance to venue 0.01 miles) £191/night - Hotel Block closes June 1

Novotel London Blackfriars Hotel 46 Blackfriars Road, South Bank, London SE1 8NZ, UK – 0.5 km from Sea Containers

Crowne Plaza London 19 New Bridge Street, London EC4V 6DB, UK – .7 km from Sea Containers

Transportation

London Underground Lines Blackfriars, Southwark, Temple and Waterloo

National Rail Blackfriars and Waterloo

Watch the talks from Transition

See Talks

About Transition

Transition is Percolate’s annual conference. Now in its fifth year, Transition brings together marketing, technology and business leaders from around the world. Join us as we spend an exciting day examining the increasingly important role marketing is playing across the customer journey. Every year Transition features inspiring keynotes, informative demos, creative breakouts, networking opportunities and insightful interviews with visionaries and changemakers shaping the future of business, technology and marketing Former speakers include: Keith Weed , Beth Comstock, Raja Rajamannar, and more.

Find new perspective.

Watch inspiring presentations, insightful interviews, join workshops, see hands-on demos and learn how the world’s leading brands are taking their marketing beyond 2020.

Connect with likeminded people.

At Transition we believe networking is almost as important as the content. Take the opportunity to forge new relationships with thought leaders as well as connect with your peers.

More than just talks.

More than just the leading Content Marketing Platform, Percolate is committed to your success. Take away new ideas by joining innovative breakouts led by industry experts and get hands-on with Percolate in our Demo Lab.

FAQ

Who should attend?

Each year Transition welcomes business leaders from around the world. If you are passionate about the future of marketing, Transition is for you. Attendance and participation at Transition can especially benefit:

  • Marketing Leaders - CMO, SVP Marketing, Directors
  • Public Relations and Communications teams
  • Content Marketing teams
  • Marketing IT/Marketing Operations Professionals

Why attend?

For marketers and marketing technologists, Transition New York is unmissable. Over the last five years we have shared a vision that marketing is in a constant state of transition and success can only be achieved by consistently looking towards what’s next. Attendees always leave enlightened, empowered and prepared for the future of marketing in the era of digital change..

What will I learn at the event?

Transition New York is the only marketing technology event that combines inspiring presentations and insightful interviews from marketing’s leading change makers, hands-on sessions, workshops and breakouts that will empower your marketing teams with the tools to be successful

Carefully curated, Transition is laser focused on maximizing your valuable time with sessions and breakouts on cutting edge topics such as digital transformation, content bottlenecks, marketing orchestration, technology and consumer engagement.

Who’s speaking?

Over the last five years Transition has welcomed some of marketing's most influential leaders. Marketing leaders that include Keith Weed, Beth Comstock, Raja Rajamannar, and more have exclusively shared their recipes for successful marketing in the era of digital change at Transition.

I'll be traveling to attend Transition. Is there a hotel you recommend?

Transition will be held in a city full of hotel options to meet your travel and budget needs. click here to see a few hotels close near the event venue.