London

14 June, 2018 | Sea Containers House

Register

Transition London

Percolate brings Transition back to London on June 14, 2018. Transition is an annual conference held in in San Francisco, London, and New York City bringing together marketing and business leaders from around the world. Join us as we spend an exciting day examining the the increasingly important role content is playing across the customer journey.

Request your invitation to discover emerging strategies for unstopping common operational bottlenecks and learn new methods for driving impact from your marketing technology investments.

Every year Transition features inspiring keynotes, informative demos, networking opportunities, and insightful interviews with visionaries and renegades shaping the future of business, technology, and our world.

Agenda

Thursday, June 14, 2018

12:45

Registration and Lunch

13:45

Welcome to Transition

James Gross

Co-Founder at Percolate

14:00

Content Marketing 2.0 - Solving Marketing’s Biggest Bottleneck

Content is where experience begins, but it is also the bottleneck for brands looking to create a more impactful and performant experience. Percolate CTO and co-founder, Noah Brier, will walk the audience through ways to orchestrate a better experience and clear the content bottleneck.

Noah Brier

Chief Technology Officer at Percolate

14:30

Building the Next Generation Content Marketing Platform with our Customers

The answer to the next phase of content marketing is customer driven and customer designed. Percolate’s Melissa Adams will walk the audience through what’s next in Percolate's product.

Melissa Adams

Senior Product Manager at Percolate

15:00

Networking Break

15:20

Breakout #1: How to Build Processes that Scale Content Marketing

Over the last two years, Percolate has hosted a global series of forums focused on helping marketers build processes that scale content marketing, with leaders from major brands across industries joining us to share insights and learn from one another. We’re bringing this unique format to Transition for the first time. As a group we’ll discuss strategies and concepts for cross-channel planning, tactics for managing cross-channel processes, methods for aligning the right content with the right audience, and models for better understanding the landscape of planning technologies and tools. You’ll leave confident and prepared to create effective, coordinated, and impactful marketing across channels.

15:20

Breakout #2: The Modern Marketer's Guide to a Complete Tech Stack

Building a MarTech stack enables brands to unlock the full potential of their marketing strategy. But, with so many potential solutions, internal stakeholders, and complex processes that need to be considered, where do brands start? In this session, Percolate’s Senior Director of Product Strategy will provide actionable frameworks for understanding your organization’s tech stack needs, getting internal buy-in, accurately evaluating potential partners, and successfully implementing solutions for long term success.

15:20

Breakout #3: Percolate Next Live Demonstration

Percolate’s biggest and most important platform upgrade is launching at Transition London. In this live demo session, learn firsthand about Percolate Next and how it can unlock the full potential of your marketing department. Deep dive into Next’s features and functionality, including our marketing project management, marketing campaign management, and marketing asset management solutions. Join us to explore new ways to improve how you execute your marketing strategy.

16:00

Networking Break

16:10

B2B to B2C and Beyond: Lessons from DHL’s Transformation

What happens when a global B2B brand has to transform overnight to meet the changing demands of the market? How do you change company-wide operational processes to adapt to new buying cycles and tactics? And, how do you reverse 50 years of ingrained processes and thinking on a global scale? These are the challenges faced by DHL Express, with the rise of e-commerce. At Transition, Lee Nelson, Global Head of Digital Marketing & Communications at DHL discusses how the company is driving this transformation – the lessons learned across platforms, people and processes, and the new models needed for brands to adapt in a consumer-focused future.

Lee Nelson

Head of Digital Marketing and Communications at DHL Express

16:30

How to Future Proof Your Brand in the Age of Hyper-Personalization

Today, consumers are inundated with content from all sides, raising the bar for how brands must produce and deliver impactful messages and experiences to their audiences. However, future-proofing your brand for the inevitable must begin with transforming your connection with the customer. At Transition, Worldwide Head of Digital Solutions for Immunology, Hepatology, & Dermatology at Novartis, Sander Ruitenberg, will share the frameworks, strategies, and technologies that his team is implementing to execute personalized customer engagement on a global scale.

Sander Ruitenberg

Worldwide Head of Digital Solutions for Immunology, Hepatology & Dermatology at Novartis

16:50

Transition Presentation with Mazda

Kirsty Plaistowe

Content Lead at Mazda

17:10

Q&A with Russell Davies

Russell Davies

Strategy Director at ustwo

17:40

Closing Remarks and Customer Awards

James Gross

Co-Founder at Percolate

Noah Brier

Chief Technology Officer at Percolate

Join us in London

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Hotels & Transportation

Sea Containers House

Sea Containers House
18 Upper Ground, London SE1 9RQ
View on Google Maps >

Hotels

Mondrian Hotel 20 Upper Ground, London, SE1 9PD (Distance to venue 0.01 miles) £191/night - Hotel Block closes June 1

Novotel London Blackfriars Hotel 46 Blackfriars Road, South Bank, London SE1 8NZ, UK – 0.5 km from Sea Containers

Crowne Plaza London 19 New Bridge Street, London EC4V 6DB, UK – .7 km from Sea Containers

Transportation

London Underground Lines Blackfriars, Southwark, Temple and Waterloo

National Rail Blackfriars and Waterloo

Learn @ Transition

Register for hands-on training on Percolate Next. Learn how the new features will help you overcome content bottlenecks and other challenges.
Register

About Transition

What is Transition?

Transition is an annual conference held in in San Francisco, London, and New York City bringing together marketing and business leaders from around the world. Join us as we spend an exciting day examining the the increasingly important role content is playing across the customer journey. Learn from experts how to unstop the common bottlenecks, learn new strategies and how to get more volume and impact out of your marketing technology investments. Every year Transition features inspiring keynotes, informative demos, informal networking opportunities and insightful interviews with visionaries and renegades shaping the future of business, technology and our world. Former speakers include: Keith Weed , Beth Comstock, Raja Rajamannar, and more.

Find new perspective.

Watch inspiring presentations, insightful interviews, hands-on demos and learn how brands are taking their marketing to the next level

Connect with other passionate marketers.

Practice your elevator pitch at networking opportunities built into the agenda. Transition is an amazing opportunity to forge new relationships with industry experts as well as connect with your peers.

Learn about Percolate.

Learn by doing at our hands-on on-site Demo Lab staffed with content marketing experts and don’t miss an exciting new product announcement that will be presented by Stuart Eccles, Chief Product Officer.

FAQ

Who should attend?

Transition is for anyone interested where marketing is going next. Each year Transition welcomes business leaders from around the world. Attendance and participation at Transition can especially benefit:

  • Marketing organization leaders - CMO, SVP Marketing, Directors
  • Cross-channel team leaders
  • Public Relations.Communications team leaders
  • Content Marketing team leaders
  • Marketing IT/Marketing Operations decision makers, influencers and leaders

How can I submit a speaker session recommendation?

Speakers and breakout sessions are curated by our team, but we occasionally accept outside submissions. Main stage speaker suggestions can be sent to transition@percolate.com with a brief bio, topic idea, links to past talks, and anything else that you think would be helpful for us to know.

How can my company partner with Transition?

Percolate with like-minded organizations in a variety of ways, including interactive installations and attendee giveaways. All of our partnerships are custom-built and created to enhance the attendee experience.If you're interested in learning more, please contact our team at transition@percolate.com.

Can I transfer my registration to someone else?

You can transfer your ticket to another individual by reaching out to transition@percolate.com.

I'll be traveling to attend Transition. Is there a hotel you recommend?

Transition will be held in a city full of hotel options to meet your travel and budget needs. While we do not have an official hotel room block set up for Transition, click here to see a few hotels close near the event venue.