Digital Transformation Lessons from The World’s Most Innovative Brand
As Vice Chair of GE since 2015, Beth Comstock leads GE’s efforts to accelerate new growth. She operates GE Business Innovations, which is responsible for developing new businesses, markets, and service models, as well as driving initiatives to accelerate the brand’s inventive culture. She oversees Current, GE Lighting, GE Ventures & Licensing and GE Sales, Marketing and Communications. Prior to being named Vice Chair, Beth served as GE’s Chief Marketing and Commercial Officer. She was previously President of Integrated Media at NBC Universal, and held a succession of roles at GE, NBC, CBS and Turner Broadcasting.