Margaret Molloy,
Siegel+Gale & Creator of WearingIrish

Randy Wootton,
Percolate

Presentation title:

Creating Lifelong Relationships With Customers Through Content

About the video:
Content marketing is about emotions. Today, more than ever before, people want to feel like you care about them. The world is louder and noisier, any kind of information can be found in milliseconds, and attention is our most valuable resource. Brands that create meaningful connections with customers with content, curate lifetime relationships and ultimately win. Randy and Margaret discuss how companies can create content strategies that create meaningful relationships and increase brand awareness.
About the speakers:

Margaret is the New York-based, global chief marketing officer at the renowned branding firm Siegel+Gale. A native of Ireland and a Harvard Business School graduate, she is regarded as one of the most influential global marketing leaders and consistently appears on top CMO lists, including Forbes’ top CMOs on Twitter. A strategic marketer, she is a sought-after speaker and has published articles in Harvard Business Review, Forbes, Fast Company and beyond.


Randy Wootton is the CEO of Percolate. Randy has been a leader and strategic innovator in the marketing technology industry for over 20 years. Prior to Percolate, he served as CEO of leading predictive marketing platform Rocket Fuel, where he re-positioned the company and led its sale to Sizmek. During his career, Randy has held senior positions at Microsoft and Salesforce. He serves on the Board of Directors at Guidant Financial and Rally Point Networks and is a graduate of Harvard Business School, St. John’s College and the U.S. Naval Academy.