Cindy Chastain,
Mastercard

If the ambition is to create great customer experiences then design will help you get there.”
Presentation title:

The Art of Reinvention

About the video:
Watch Cindy Chastain, SVP of Global Customer Experience and Design at Mastercard, in discussion with Dom Goodrum, VP of Design at Percolate, on the brands that have successfully reinvented their identities, and the critical steps a major organization should consider before approaching a rebrand.
About the speaker:

Cindy Chastain is SVP, Global Customer Experience and Design at Mastercard. Her team’s mission is to advance the company’s ability to deliver exceptional end-to-end experiences and elevate the brand through design. This past year she led the Mastercard brand identity evolution, including a new brand mark and comprehensive design system. She is also focused on building scalable practices around human-centered product innovation and design for new products and services. Previously, Cindy was Executive Creative Director at R/GA in the Business Transformation group.