Beth Comstock,

Noah Brier,

What’s the DNA of a marketer? We call it the 4 I’s: instigator, implementer, innovator, and integrator.”
Presentation title:

Rethinking Marketing

About the video:
Beth Comstock, CMO of General Electric, talks to Percolate Co-Founder Noah Brier about why marketers need to rethink the way they operate.
About the speakers:

As Vice Chair of GE since 2015, Beth Comstock leads GE’s efforts to accelerate new growth. She operates GE Business Innovations, which is responsible for developing new businesses, markets, and service models, as well as driving initiatives to accelerate the brand’s inventive culture. She oversees Current, GE Lighting, GE Ventures & Licensing and GE Sales, Marketing and Communications. Prior to being named Vice Chair, Beth served as GE’s Chief Marketing and Commercial Officer. She was previously President of Integrated Media at NBC Universal, and held a succession of roles at GE, NBC, CBS and Turner Broadcasting.

Noah Brier is co-founder and CTO of Percolate, a technology company building The System of Record for Marketing. Prior to founding Percolate, Noah spent his career in and around the marketing industry as a copywriter, strategist, and creative director. He has been named to Fast Company’s 100 Most Creative People in Business, a “social media innovator” by BusinessWeek, and sits on the World Economic Forum’s Global Agenda Council on social media.