B2B to B2C and Beyond: Lessons from DHL’s Transformation
Lee Nelson is head of digital marketing and communications at DHL Express, the world’s leading logistics company. A native of South Africa, Lee cut her marketing teeth at Red Bull, before spending time in various South African advertising agencies, working on clients including Unilever, Adidas and Volkswagen. Upon joining DHL, she looked after all marketing, communications and retail advertising for the company across Sub-Saharan Africa, representing the brand in 52 markets across that region. Relocated to DHL’s Global Head Office in Bonn in 2012, she now leads the development of digital marketing programs for over 220 markets across the globe, enacting digital transformation in the organization.